A common mistake is either hiring too early (before revenue justifies it) or never delegating at all (capping your own growth at what one person can personally handle). A practical signal-based approach:

• Customer service VA — once responding to messages (Module 6’s 24-hour rule) is consistently eating more time than you can sustain alongside product research and marketing.
• Content/creative help — once you’re cross-listing (Module 10) across 3+ platforms and each needs distinct photo/video treatment.
• A developer — exactly the point described in Module 5: once template limitations are costing you sales, that’s a signal to invest in custom development rather than a signal to keep tweaking a template indefinitely.

Hire against a specific, already-identified bottleneck — not speculatively “because successful stores have a team.”