Beyond individual pages, a few store-wide technical items matter:

• Page speed — compress product images before upload; a heavy, slow-loading theme actively suppresses ranking, independent of your content quality.
• Mobile-friendliness — the majority of e-commerce traffic is mobile; Google evaluates your mobile experience specifically, not just desktop.
• A sitemap submitted to Google Search Console — this is how Google reliably discovers new product pages quickly rather than waiting to crawl your site organically.

Blog content strategy

A simple, sustainable approach: write buyer-guide-style content around your product category (“How to Choose Wireless Earbuds for the Gym”) rather than generic company-news posts. This captures search traffic from people still researching — before they’ve picked a specific product — and links naturally into your product pages.