“Hot product” hunting without a framework is just gambling. Score every candidate product against these five criteria before committing:

Criterion What to check
Real demand signal Rising Google Trends line, or already-running ads for it (see Lesson 2)
Margin room Can you sell at 2.5–3x supplier cost and still be competitively priced?
Shipping practicality Small, light, not fragile, not battery/liquid-restricted for air shipping
Problem-solving or impulse appeal Does it solve a clear problem, or trigger an emotional/impulse reaction?
Not oversaturated If every ad in your feed is already this exact product, you’re late

Score each candidate 1–5 on each row. Anything scoring below 15/25 total is not worth testing yet.

PreviousNext